About Us

Made for beach-goers and coastal enthusiasts, Salt & Tide is a local lifestyle brand focused on inspiring a passion for the sea.

A Brief History

Shortly after moving his family to Shallotte in October 2021, founder Dan Bates was inspired by the unique charm of North Carolina's Brunswick Islands, so much so he decided to start an apparel company that embodied the fun, laid-back atmosphere. Guided by his Christian values, and with the support of his family, Dan began designing coastal themed t-shirts that capture the passion and culture of Carolina living. In August 2022, he launched his online store, Salt & Tide.

  • Shallotte River Walkway

    Locally Owned

    We are locally owned and operated in Shallotte, North Carolina, just a ten-minute drive to the shore and less than an hour to Myrtle Beach.

  • Bates family at church

    Beliefs and Values

    Family comes first, with God at the center. Our core Christian beliefs are the foundation for everything we do.

  • Great blue heron

    Community Service

    Each year, we participate in conservation projects to help preserve our local beaches, waterways, and wildlife.

"You are the salt of the earth."

Matthew 5:13