ABOUT US

Our mission is to inspire passion through local, coastal living apparel.

  • A BRIEF HISTORY

    Shortly after moving to North Carolina in October 2021, founder Dan Bates was inspired by the unique character and charm of the coastal towns of Brunswick County, so much so that he decided to create an apparel company that reflected the fun, laid-back atmosphere. Guided by his Christian values, and with the support of his family, Dan began to design coastal themed t-shirts that represent the passion and culture of Carolina living. Before long, he launched his online store, aptly named Salt & Tide.
  • Shallotte River Walkway

    LOCALLY OWNED

    We are locally owned and operated in Shallotte, North Carolina, just a ten-minute drive to the shore and less than an hour to Myrtle Beach.

  • Bates family at church

    BELIEFS AND VALUES

    Family comes first, with God at the center. Our core Christian beliefs are the inspiration and driving force behind everything we do.

  • Great blue heron

    COMMUNITY SERVICE

    Each year, we participate in conservation projects to help preserve our local beaches, waterways, and wildlife.

"You are the salt of the earth."

Matthew 5:13